News & Alerts
- Frequently Asked Questions About Attorney General Stephen Cox’s Letter to Tobacco Retailers
- 03/24/26 Attorney General Cox Secures Landmark Consumer Protection Resolution with Swickard Car Dealerships—$800,000 now, $200,000 More if Misconduct Continues
- 03/19/26 Attorney General Cox settles with Southeast Jewelry Store over Fake Gold Quartz and Gold Nuggets
- 03/10/26 Attorney General Stephen Cox Sues FinTech Companies for Impersonating Alaska Nonprofits’ Identities and Deceiving Donors
- 03/04/26 Attorney General Stephen Cox Warns Alaska Tobacco Retailers Against Selling Illegal Products
- 01/26/26 Alaska Attorney General Launches Statewide Grocery Pricing Compliance Initiative
The Attorney General's Role
in Consumer Protection
The Consumer Protection Unit of the Attorney General's Office investigates unfair or deceptive business practices and files legal actions on behalf of the State of Alaska to stop such practices. The Consumer Protection Unit also engages in informal mediation of consumer complaints, educates the public about consumer issues, proposes legislation and regulations regarding trade and business practices, enforces antitrust laws, and registers telemarketers, charitable organizations, paid solicitors, and sellers of business opportunities.
If you feel you have been the victim of an unfair or deceptive business practice, we encourage you to file a consumer complaint. We are often able resolve consumer disputes by notifying businesses of complaints and engaging in informal mediation. But the primary goal of the complaint process is to help us identify business practices that may harm Alaskan consumers. Because we cannot investigate every complaint, we focus our investigative and enforcement activity on complaints that reflect a pattern or practice of unfairness or deception substantially affecting the public interest.
Although we informally mediate consumer complaints, we do not provide legal representation to consumers. The Attorney General's Office cannot provide legal advice, representation, or interpretation of statutes or regulations to private citizens or businesses.