Press Release

Attorney General Talis J. Colberg Announces that Alaska Receives $183,219.59 from a $55.4 Million Tobacco Settlement with House of Prince and Affiliate

December 22, 2006

(ANCHORAGE, AK) - Alaska Attorney General Talis Colberg announced today that Alaska and Northern Tobacco Securitization Corporation received $183,219.59 under a $55.4 million settlement reached with House of Prince A/S and Scandinavian Tobacco, S.I.A. to resolve a dispute over enforcement of the 1998 Master Settlement Agreement (MSA). Northern Tobacco Securitization Corporation received eighty-percent (80%) of the $183,219.59 settlement funds and the remaining twenty-percent (20%) will go to Alaska's Tobacco Cessation fund.

The settlement resolved a three-year court dispute over whether cigarettes manufactured by Scandinavian Tobacco and sold in the United States from 1999-2003 were subject to the MSA's payment requirements and other obligations. No cigarettes manufactured by Scandinavian Tobacco have been sold in the United States since 2003.

"I applaud this outcome. The State of Alaska received money it was owed over a period of three years," said Colberg. "The MSA was created to reduce tobacco use and to protect consumers from the consequences of smoking. This is a public health issue that is important for the state to support."

The MSA requires tobacco manufacturers that signed the agreement to make annual payments to the states, in part to compensate the states for billions of dollars in health care costs associated with treating tobacco-related diseases under state Medicaid programs. House of Prince is a Participating Manufacturer under the MSA, and Scandinavian Tobacco is an affiliated entity.

The State of California filed a lawsuit in February 2003 to force House of Prince to make MSA payments for Scandinavian Tobacco's cigarettes. Assisted by other states, California won preliminary legal skirmishes. House of Prince subsequently entered settlement discussions that produced a national agreement with all jurisdictions that signed the MSA - 46 states, four territories, Puerto Rico and Washington D.C.

Aside from its payment provisions, the MSA created a broad array of restrictions on the advertising, marketing and promotion of cigarettes. For example, it prohibits the targeting of youth in cigarette advertising. It also restricts outdoor advertising of cigarettes, the advertising of cigarettes in public transit facilities, and the use of cigarette brand names on merchandise, among other limitations.

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Department Media Contacts: Communications Director Patty Sullivan at patty.sullivan@alaska.gov or (907) 269-6368. Information Officer Sam Curtis at sam.curtis@alaska.gov or (907) 269-6269.